Hasbro’s new Iron Man helmet lets kids see from the point-of-view of the Marvel Avenger using augmented reality (AR).
The same playful effects we’ve grown accustomed to on apps like Snapchat are at the heart of the new toy.
Just slot a smartphone into the mask’s removable sleeve (like you would on a Google Cardboard headset or Samsung Gear VR) and a companion app will populate your environment with AR baddies and bases.
Your task is to blast away the enemies, and the head honcho Thanos, using the Iron Man gauntlet strapped to your hand.
You aim by looking in the direction of the villains, locking on to your target, and raising your hand to fire.
The game is based on the upcoming Avengers: Infinity War movie and was developed with input from Marvel Studios.
The blaster you wear on your hand is dotted with AR tags to track movement, while Hasbro’s Hero Vision software overlays Iron Man’s signature weapon over it.
It also has pegs to place Infinity Stones on, which are integral to the film’s plot (consult your family’s designated comic book nerd if this all sounds foreign).
Rewards include in-game currency that lets you buy power-ups, but Hasbro’s wisely ditched the use of real cash for in-game items – possibly to save worried parents from sleepless nights.
Of course, there’s nothing stopping adults from getting in on the action too, but don’t expect the same type of gaming experience you’d get from an Oculus Rift VR title.
Most Read in Tech
The primary audience here is kids, after all.
Marvel Avengers: Infinity War Hero Vision Iron Man AR Experience (yes, the name’s a mouthful) will land in Spring, ahead of the movie.
It will cost $50 in the US, which should translate to £40 over here – although an official price has yet to be announced.