GLOUCESTER RUGBY have offered to pay for fans with tattoos of their old crest with the new club badge launched this week.
The Aviva Premiership side have quickly moved to squash any ill-feeling about the change with the promise to reimburse fans who want add the new logo to their body art collection.
Gloucester’s goodwill gesture could end up being a costly one with local tattoo parlours pricing each tattoo at around £180, according to the Daily Mail.
The old logo, which had been in place since 2007, had been deemed “not fit for purpose” by the club board.
It has been replaced with one consisting of a shield shape, with the cherry-and-white hoops, a lion and 1873, the year the club was founded.
Gloucester chief executive Stephen Vaughan said: “We understand change is not for everybody and if they have taken the time, energy and commitment to put our crest on their bodies, then the least we can do is show the human side and our support.”
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The club have not yet confirmed fine details of the deal, but anyone with the old logo is eligible to take up the offer before the start of the season.
Vaughan added: “We will reimburse them the cost of a tattoo if they wanted to get the new Gloucester Rugby logo tattooed on their person.
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“That would have to be done at a tattoo parlour in Gloucester and we would give them up until the start of the new season to get in touch with us.”
Gloucester, who signed Danny Cipriani earlier this week, revealed a number of other changes to the club branding yesterday, including new team kit.